I built Lustr's visual identity end to end, from logo system and type/color tokens to flyers, social creative, business cards, and in-app illustration. The same person writing the product code also shaped the brand language, which kept the product and marketing voice consistent from day one.

What it's built with.

The things I'm proudest of.

• ▹Designed Lustr's logo and brand system — typography, color palette, and component tokens — used consistently across the iOS app, web booking flow, and marketing surfaces.
• ▹Authored marketing collateral in Figma: launch flyers, social graphics, neighborhood door-hangers, business cards, and seasonal promo materials. Iterated against real conversion data from each campaign.
• ▹Built a small design library so non-designers (the ops team, partners) can produce on-brand assets without breaking the system.

What it looks like.